Building a visual foundation that helps teams scale, plan, and execute AI transformation

To launch the AI Agent Blueprint, ICS created a campaign experience that visually embodied the idea of an architectural blueprint, giving AI transformation leaders a strategic map to build, scale, and deliver measurable AI outcomes from.

Because this content can feel intimidating to business leaders, the design needed to feel approachable and clearly communicate that the Blueprint was easily mappable, regardless of industry. We captured that clarity through custom components and an ASCII-inspired aesthetic that felt technical yet educational.

The design team used Claude and Cursor to build a custom app capable of generating a library of unique glyphs and 3D objects. Anchored by the spark element pulled from the Fin logo, the system enabled dynamic gradients and modular components that scaled seamlessly across the experience.

The result was a cohesive brand and design system centered around custom glyphs that positioned design as a strategic partner for businesses building with AI. Since launching, the web experience has drawn 14,000 visitors, with an average time on page of approximately 43 minutes, signaling deep engagement with both the content and the experience.